
About Us

Ambitious like most companies started from humble beginnings,
with a background in Jewelry and Jewelry making our founder Mr. Jeevan das Charla saw an opportunity in the field of writing instruments and more specifically gold fountain pens. Being a gold smith gave him great insight and a journey began …
He along with his two sons started and created a business and a brand which still exists and strives to become a brand known not just in India but Globally.
His son Mr. Baldev raj Charla succeeded his vision and carried forward the AMBITIOUS name guiding and mentoring the business and making AMBITIOUS PENS a well know name and brand.
Later his son Mr. Atul Charla succeeded the business carry on the legacy and following his father’s footsteps guiding and growing the company till date.
Today both Mr. Atul Charla and his son Abhishek Charla run the company and its day-to-day affairs.
With decades of experience in manufacturing and research in the field of Writing instruments and Stationary products has today made it possible for AMBITIOUS to be recognized not just as a reliable and dependable partner but a brand which is transparent and Quality driven.
Our core competence comes from our constant need simply on QUALITY, TRANSPARENCY, RELIABILITY and these concepts create the core of AMBITIOUS.
Over the years and gradual developments have steadily seen AMBITIOUS diversify into various product lines and products.
Today we manufacture a complete range of writing instruments and Coloring products.
From Fountain pen nibs, Frontend units, Ball pens, Fountain Pens, Fine liners, Sketch Pens, Highlighters, Calligraphy pens, Roller pens, Gel pens, Brush Pens to name a few.
Our manufacturing units are also our pride from injection molding technology and nib finishing, we try and operate at the highest levels.
And finally at AMBITIOUS our employees are our most valuable assets, with decades old craftmanship, countless hours of work by hand and many production processes which are required in our field have today made us what we are.
Finally in loving memory of our DIRECTOR :
“The memory of a poor-quality product lasts longer than the brief delight if its low price “
B. R. Charla




